Consumer Research & Analytics

Karma Global’s Research & Analytics (R&A) solutions represent a powerful fusion of expertise in Market Research, Analytics, and cutting-edge Technology. Our primary objective is to derive valuable insights from both structured and unstructured data using advanced AI/ML techniques, Data Management, Knowledge portals, Analytical Methodologies, Consulting, and Story Telling. This comprehensive approach allows us to cater to the specific needs of Brands & Agencies and support them in making informed decisions.

We leverage agile and intuitive layers of Business Intelligence and Data Visualization to facilitate faster and more efficient decision-making processes. Additionally, our capabilities include Speech to Text Analytics, Mystery Audits, Data Collection, Preparation, and Integration to provide comprehensive solutions to our clients.

At Team Karma Global, we continuously enhance the Research & Analytics processes through our vast expertise in Process Consulting, Data Science/Advanced Analytics, Data Visualization, Research Tech, and Mobility. Our focus extends to modern technologies like Artificial Intelligence and Machine Learning, enabling us to equip our global clients with streamlined processes and sharper insights.

Our guiding principle is “Transform to Perform,” and this has driven our success in delivering projects involving Big Data integration and Data Discovery. We have mastered the art of unifying high volume, multi-source data, including unstructured data, which has led to numerous success stories around the integrated Omni-channel Voice of the Customer (VoC) and consumer analytics.

Karma Global remains committed to its leadership position in the Market Research Technology domain. In collaboration with the prestigious global MR association ESOMAR and the Market Research Society of India (MRSI), we have established industry awards such as the Dr. Lalit Kanodia Laureate Award for Technology Excellence in Market Research. These awards celebrate and recognize technology-led innovations in the Market Research industry, driving improvements in consumer insights on a global scale.