Consumer Research & Analytics

Karma Global's Research & Analytics (R&A) solutions represent a powerful fusion of expertise in Market Research, Analytics, and cutting-edge Technology. Our primary objective is to derive valuable insights from both structured and unstructured data using advanced AI/ML techniques, Data Management, Knowledge portals, Analytical Methodologies, Consulting, and Story Telling. This comprehensive approach allows us to cater to the specific needs of Brands & Agencies and support them in making informed decisions.

We leverage agile and intuitive layers of Business Intelligence and Data Visualization to facilitate faster and more efficient decision-making processes. Additionally, our capabilities include Speech to Text Analytics, Mystery Audits, Data Collection, Preparation, and Integration to provide comprehensive solutions to our clients.

At Team Karma Global, we continuously enhance the Research & Analytics processes through our vast expertise in Process Consulting, Data Science/Advanced Analytics, Data Visualization, Research Tech, and Mobility. Our focus extends to modern technologies like Artificial Intelligence and Machine Learning, enabling us to equip our global clients with streamlined processes and sharper insights.

Our guiding principle is "Transform to Perform," and this has driven our success in delivering projects involving Big Data integration and Data Discovery. We have mastered the art of unifying high volume, multi-source data, including unstructured data, which has led to numerous success stories around the integrated Omni-channel Voice of the Customer (VoC) and consumer analytics.

Karma Global remains committed to its leadership position in the Market Research Technology domain. In collaboration with the prestigious global MR association ESOMAR and the Market Research Society of India (MRSI), we have established industry awards such as the Dr. Lalit Kanodia Laureate Award for Technology Excellence in Market Research. These awards celebrate and recognize technology-led innovations in the Market Research industry, driving improvements in consumer insights on a global scale.

Empowering Brands with Superior Customer Experiences

For Brands, Karma Global acts as the Digital Partner for Data-Driven Brands, providing cutting-edge data and digital solutions throughout the Consumer Insights lifecycle. Our goal is to enhance Customer Experiences and help Brands gain a competitive advantage through digital transformation.

CX Consulting
Our CX Consulting services are designed to discover, design, and measure Customer Experiences from a holistic perspective. By doing so, we elevate the customer experience and enable Brands to gain a distinct competitive edge.
Advanced Analytics
Leveraging Connected Data, our Advanced Analytics services generate actionable insights to optimize enterprise data resources. This empowers Brands with data-driven decision-making capabilities and paves the way for sustainable growth.
Research Technology
Through Research Technology services, we develop, manage, and transform workflows and processes to unlock the true power of data. By democratizing insights across key stakeholders, we empower Brands to make informed decisions confidently.
Download
Business_downlaod
Our Brochures
Downlaod
Business_downlaod
Company Details
Downlaod
Business_logo
Need Help? We Are Here To Help You
Contact Us

Partnering with Market Research Agencies

Research Management

Our Research Management services encompass end-to-end project management for Market Research, ensuring seamless execution and delivery of projects.

RAPID Solutions

With the RAPID (Research & Analytics Projects Intelligently Delivered) framework, we offer agile and efficient project turnaround in an agile environment.

Data Preparation & Integration

For market service projects, we provide comprehensive support in data preparation and integration, ensuring data quality and accuracy.

Scaling Market Research Operations

Karma Global's technology and MIDAS offerings enable agencies to scale up their Market Research operations efficiently and effectively.

Strategic Value Services

Our strategic value-added services act as an extension arm for Market Research agencies, providing additional support to enhance their capabilities.